Men Are Snapping Up Products from Rihanna’s Beauty and Skincare Line, Just as She Intended
Rolling Stone
Beverly Hills-based esthetician and makeup artist Lashelle Ullie says his male clients want to blur imperfections and blemishes, but don’t necessarily want to look like they’re caked in foundation. Men’s makeup helps them to feel more confident in their skin, he says.
Upgrading Your Grooming Routine? These Are the Best Men’s Skincare Brands to Try
Rolling Stone
“It’s the everyday man — no longer the ‘metrosexual’ — who’s really wanting to know what is good for their skin. It’s all about a holistic approach to health. And they’re interested in doing their own skin treatments at home, they’re doing their research, and they’re listening,” he says.
How Starry L.A. Esthetician Lashelle Ullie Is Removing the Stigma from Men's Skin Care
UncoverLA
According to Lashelle Ullie, the owner of the Beverly Hills-based Lashelle Effect Atelier, the archaic set of rules that govern men's skincare, wellness, and grooming are quite the opposite. "Modern masculinity is so fragile because men, on an emotional and spiritual level, have been neglected for far too long," Ullie tells UncoverLA.
Meet Lashelle Ullie | LA Licensed Esthetician, Men’s Skin Health/Wellness Expert & Brow Groomer
ShoutoutLA
"I view what I do as part of a holistic hygiene and wellness regimen. We spend money on a good diet, the gym, and clothing — I help my clients see that things like facials and brow grooming aren’t just about 'pampering,' and even so, they shouldn’t feel ashamed about treating themselves."
Sheen Magazine
"Lashelle is using his gift in beauty to teach self-respect through self-care. While working at 5-Star Salon Damone Roberts, he started going to a local barbershop 2-3 nights a week to talk about self-care, which can be taboo for many men who often neglect themselves."
GM Revolution
Lashelle was kind enough to join us on the Be the Revolution podcast where he shared with us the story of how he got into the beauty industry along with his personal mission to educate men on skin health.